Mindstate Marketing Hour
Hosts Will Leach and Steve Brown talk all things behavioral science and why it matters in marketing, business and life!Rated Top 15 Behavioral Science Podcasts by FeedSpot and Finalist for Marketing Research Podcast of the Year, 2022, The Mindstate Marketing Hour is THE Podcast for all things Behavioral Science Marketing.
Episodes
78 episodes
A Conversation with Kristian Aloma PhD, Founder and CEO of Threadline
Kristian Aloma is back on the Mindstate Marketing Hour! He joins the show to share about his new book - Start with the Story. Already hitting some of Amazon’s best-selling lists, tune in to find out what designing with narrative psycholog...
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Episode 78
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49:18
The FOMO Advantage: How to Use the Scarcity Effect to Boost Your Advertising Results
Do you want to know the secret of creating a sense of urgency and exclusivity in your marketing campaigns? If so, don’t miss this one-time opportunity to discuss the Scarcity Effect on the Mindstate Marketing Hour. We’ll discuss various ways ...
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Episode 77
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40:24
A Conversation with RT Custer, CEO of Vortic Watch Company
Finding passion in your career can feel like an impossible feat. While it doesn’t come easy, it’s well worth it. On this episode of the Mindstate Marketing Hour, Will Leach and Steve Brown interview R.T. Custer,...
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Episode 76
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55:08
Writing Authentic AI Marketing Messages. A Conversation with Chad Thiele, Founder of Chibi.AI
Discover how to revolutionize your copywriting game and infuse a human touch into your AI writing. Generative AI expert and Founder of Chibi AI joins this episode of the Mindstate Marketing Hour to share tips for bringing your crea...
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Episode 75
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49:23
The Social Proof Advantage: Building Trust and Credibility in Your Marketing
Want to stand out from the crowd and build trust with your audience? If so, you don't want to miss this episode of the Mindstate Marketing Hour, where we'll discuss the importance of social proof in marketing and how it can be used to build psy...
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Episode 74
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36:19
Designing for Impact: Unleashing the Power of Emotion to Create Winning Ads
As advertising and marketing professionals, one of the biggest struggles we face is ensuring our marketing efforts stand out from the crowd. Nothing is more frustrating than seeing your hard work fail to deliver results. In this ep...
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Episode 73
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39:38
A Conversation with Beant Singh
Not many people have the title “Marketing Super Hero” but on this episode we have one live, joining the conversation! Beant Singh from Wahi Digital Marketing is the guest and he shares his wild story with Will and Steve.
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Episode 72
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47:53
Once Upon a Brand: Harness the Magic of Storytelling to Build a Stronger Business
Attention advertising agency owners and creative directors - Don't miss out on this opportunity to take your marketing to the next level!! Are you struggling to cut through the noise and capture your audience's attention? Joi...
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Episode 71
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38:30
A Conversation with Chase Buckner, Dir. of Product Marketing, HighLevel
Are you ready to take your ad agency to the next level in 2023? If so, you won't want to miss the latest Mindstate Marketing Hour! In this episode, we will interview Chase Buckner, Director of Product Marketing & Customer Marketing at High ...
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Episode 70
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52:09
The Psychology of Pricing: How to Use Pricing Strategies to Maximize Profit
Choosing the ideal price for your product or service can feel like rocket science. Too much, and customers turn away without a second thought. Too little, and you don’t make enough to earn a profit.Psychology can help you strategically ...
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Episode 69
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48:54
A Conversation with Mark Hatcher, Master Facilitator and DEI Pathways Leader, Amazon Studios
On this episode of the Mindstate Marketing Hour, Mark Hatcher shares his story and how he continues to help top brands around the world put people first.
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Episode 68
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50:51
3 Reasons to Add Behavioral Design to Your Creative Toolkit
Listen up. If you are an ad agency or seasoned marketing professional looking to significantly improve your content’s effectiveness and efficiency, you should seriously consider adding Behavioral Design to your creative development process.&nbs...
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Episode 67
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48:53
A Conversation with Chad Cristo, CIMA, SVP of National Sales and Marketing at IFG
Growing a sales team is far from easy. On this week’s Mindstate Marketing Hour, we’ll talk with Chad Cristo, CIMA, SVP of National Sales and Marketing at Independent Financial Group, about overcoming failure and achieving superior sales results...
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Episode 66
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50:33
3 Actions to Take NOW to Grow Your Brand in a Recession
As the world continues to face a probable global recession, many brands will struggle to grow or even maintain their customer base. But with the right strategies in place, you can not only survive but also thrive during economic downturns.<...
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Episode 65
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49:35
The Mindstate Marketing Hour, A Conversation with Ushi Patel
On this episode of the Mindstate Marketing Hour we have Ushi Patel joining the conversation, sharing her journey of failures and successes in her career. She is a globally recognized brand strategist with a focus on empowering women and her sto...
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Episode 64
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56:45
Unlocking Your AI Potential
Artificial intelligence (AI) and ChatGPT have already begun to revolutionize the way businesses operate, and the marketing research industry is no exception. From natural language processing (NLP) to GenerativeAI, these technologies are providi...
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Episode 63
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46:12
2 Failures and 1 Success, A Conversation with Mehrab Reza
On this episode of the Mindstate Marketing Hour, Mehrab Reza shares the ups and downs he experienced going from a three-person shop to leading one of the fastest-growing agencies in just five years.Mehrab Reza is the founder of Adlantic...
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Episode 62
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48:42
Exploring the Limitations of Behavioral Economics in Marketing
While behavioral economics has proven to be a valuable tool in the world of marketing research and branding, it is important to recognize that “nudging” is inadequate to drive real growth in today's competitive market.Join us for this e...
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Episode 61
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41:59
2 Failures and 1 Success, A Conversation with Chef Wade Burch
Are you ready for a good laugh and some solid life advice? Well, you're in luck because I've got the one and only Chef Wade Burch of WB's Table and winner of Food Network's hit show Chopped here to spill the tea on his journey to the top. ...
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Episode 60
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50:02
3 Steps to Creating Emotionally Compelling New Year's Resolutions
You can’t think of the new year without New Year’s Resolutions. But more often than not, our resolutions don’t make it past January. So how can you ensure your goals for 2023 stick? In this final episode of the Mindstate Marketing Hour o...
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Episode 59
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42:39
Using Behavioral Marketing to Break Through the Holiday Clutter
We all know that developing breakthrough massaging is critical to ending this year on a high note. But getting your messaging and emails noticed can be very difficult, with so many companies jumping onto the bandwagon of creating holiday ads to...
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Episode 58
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42:54
Top 3 Content Frameworks to Increase Your Sales
When you're creating content that must grow sales, it's easy to get stuck in a rut and not know where to start. On this episode of the Mindstate Marketing Hour, we’ll help you shake up your marketing using three popular content fra...
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Episode 57
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47:25
A Conversation with Lisa Wilding-Brown
What You Can Learn from 2 Failures and 1 SuccessYou know those people who say, “Failure is a good teacher”? Well, they're not kidding because Will has learned a lot from his mistakes, as he shared in the last episode. This time h...
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Episode 56
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48:29
What You Can Learn from Two Failures and One Success
The saying, "Failure is a teacher," has some truth to it. In this episode of the Mindstate Marketing Hour, Will shares two personal stories of business failure and one success. By learning from our mistakes, we hope you will avoid falling into ...
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Episode 55
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40:27
The Power of Being Human in Business - Interview with Hunter Thurman
In this episode of the Mindstate Marketing Hour, one of the top behavioral science influencers, Hunter Thurman, joins Will and Steve for an interview. As founder of behavioral research and consulting firm Alpha-Diver, he shares how his pa...
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Episode 54
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56:50