The Psychology of Pricing: How to Use Pricing Strategies to Maximize Profit

Choosing the ideal price for your product or service can feel like rocket science. Too much, and customers turn away without a second thought. Too little, and you don’t make enough to earn a profit.

Psychology can help you strategically select prices that will catch customers’ attention, give you a competitive advantage, and grow your brand. 

On this episode of the Mindstate Marketing Hour, we’ll take a deeper dive into the psychology of pricing and walk through simple ways you can use pricing strategies to maximize your profits. You won’t want to miss it!

The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch!

Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/

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Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld

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